in the Central Eastside and in the world since 2004, but Doug Fir still remains true to putting the music first, and making sure every show is special. Though it’s becoming increasingly more rare for other venues and promoters at this level, Doug Fir is staying true to the gig poster. For each show, the venue commissions a local poster artist to create a unique design, prints and distributes them around town. Throughout the years, there has been an overwhelmingly positive response from bands and fans who treasure these posters to commemorate their experience at Doug Fir.

Doug Fir has taken the community’s love of the classic show poster to heart, and it has made a significant impact on the branding and visual direction for the company. Inspiration from the 2018 rebranding was taken directly from this aesthetic. Brand colors were inspired from some favorite Astrobright papers, commonly used for printing posters and flyers. Visual queues like black ink on colored paper, and homages to imperfections that occur from xerox copying and old-school laser typesetting can be seen in the menus for the restaurant and bars. These elements inspired designs that can be seen in person throughout the establishment, and in graphics used online.

*Doug Fir kicked things off on October 9th, 2004 with Quasi, The Joggers, and DJ Gregarious. Poster by Mike King.